Discover how to use Google Analytics, heatmaps, and user behavior data to boost conversions and sales. A step-by-step guide for B2B marketers.

How to Use Analytics to Improve Website Conversions and Sales

Introduction Your website may be getting decent traffic but is it converting visitors into leads or sales? Having thousands of visitors is only valuable if they’re taking meaningful actions: filling out a form, requesting a demo, downloading content, or making a purchase. This is where analytics becomes your best ally. By understanding how users interact […]

Learn More